When you get started on your product development journey, one of the first operational questions you will face is whether to go with a formulator or a contract manufacturer to develop your formulation.
formulator VS contract manufacturer
The route you choose will depend on the type of product you create, your budget and your launch date.
Here are some considerations that might come in handy whilst deciding.
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Many people go with a contract manufacturer due to the costs and convenience, but it is important to find one that matches your brand ethos, brand strategy as well as product strategy. Perhaps you would prefer to work with a UK contract manufacturer if you are planning to have a strong presence in the UK? Or perhaps you want a formulator who has expertise in formulating for both Australian and American markets.
If you would like a list of my recommended Formulators and Contract Manufacturers based in Australia (or anywhere else in the World), please send me an email at innovations@extrashinydevelopments.com
By Wanda Chin
